Carrot and Stick — BARIL Archive

Artists

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Carrot and Stick

curated by Stefano Calligaro

9.11.2012 – 5.12.2012

press release · pdf

Site typography

Two voices: Archivo for the apparatus and the poster, EB Garamond for long-form reading. The three words of the identity (BARIL · ARCHIVE · 2012–2019) are drawn, not typeset.

The apparatus — Archivo

9px · 400	fine print: the artist on a polaroid, the OCD sheets, the „generated…" line
10,5px · 400 · .15em	labels · filter · imported · menu · press release
12px · 400	filters, timeline, artist list, tooltips, captions — tabular figures
14px · 500	accordion headers

The poster — also Archivo

clamp(17→24px) · 700	exhibition title
clamp(15→19px) · 600	artist name
14px · 400	31.10.2018 – 31.1.2019
10,5px · 500	curated by

Reading — EB Garamond

15.5px / 1.6	texts in column 4: press releases, biographies, the poem — with true italics
19.5px / 1.62 · 58ch	full screen
30px · 600	the title in the reader

Conventions: uppercase labels always carry .14–.16em tracking in muted ink; figures are tabular so they never dance while scrolling; italics appear only in reading.